My own piece of the Internet
 
Category: <span>Search</span>

Category: Search

Zing is not my thing, what’s wrong with the latest Australia Post campaign

I just saw a new Australia Post ad promoting their parcel delivery services to small to medium businesses in Australia. The ad encourages businesses to “zing their thing” and apart from being a little trite (zing = speed), I liked the ad. It tells the story of a small business that makes Zing and becomes wildly successful. And guess what, they need a flexible delivery service to meet the needs of their rapidly growing business. The ad is backed by a website http://www.zingyourthing.com.au/ which builds on the idea that Zing is every product, every idea, every dream, which is of …

Are uneducated consumers extinct?

The other day I had a healthy argument with an old school marketing guy about uneducated consumers in a commiditised market. His contention was that uneducated consumers still exist online.  Like marks in an old style side show they wander blindly through the buying process and good businesses make good margin from them. This worried me a little.  I think that the Internet has made it so much easier to find information about products and pricing that novice Internet users can become very well informed consumers very quickly. The newbie might not be a gun online marketer but they have …

How I stopped worrying about Google

When I first discovered Google, it was a revelation. I was using a combination of Alta Vista, Yahoo, Dog Pile and luck to find what I wanted and Google returned the right results super fast. Fast forward to now and Google know more about me than my mother. I use Google Apps for jonstribling.info mail, Google AdWords, Google Docs, Google Maps, Google Trends, Google Books and more. That is a lotta Google! A few years back, I started to get upset about the lack of choice in search engines. It’s not that Google do a bad job, they do an …